At the core of our name is Alpha. In financial academia, Alpha α is the expected return beyond that induced by the market index. In simpler terms, alpha gauges the performance of an investment against the market index or benchmark which is considered to represent the market’s movement as a whole; the excess return of an investment relative to the return of a benchmark index is the investments’ alpha. Alpha Squared, because we are also Alpha Advisors that provide industry leading financial advice.
Example Update
